24 of the Most Deliciously Iconic Foods in San Francisco…
1700 Stockton St. at Filbert, North Beach
The same way that most people growing up these days have had that ever present burger, born under an arch of gold, “billions sold worldwide”, in most of their lives, a local San Francisco take-out hamburger stand was a part of my life as long as I can remember. That would be the small, extremely local chain called Tic Tock Drive In.
Tic Tock Drive Ins were our McDonald’s a long time before that clown Ronald made his way to The City in the early 70’s. Tic Tock #1 opened on July 20 1953
It wasn’t the first drive-in restaurant in San Francisco. Mel’s was first, opening their original location at South Van Ness and Mission (the “American Graffiti” movie location) in 1947. But for me, there was a Tic Tock right down the block from my house on Ocean and Alemany (at Cayuga) in the Excelsior. But Tic Tock distinguished itself as the “first of its kind self-service drive-in type of operation”. What’s that mean? Get out of your car, walk up to the window and tell them what you want. No carhop is skating up to take your order.
My Tic Tock, the first of five, was located at Ocean and Alemany. It opened in July 1953, when two San Franciscans, both Galileo High alumni, a Korean War vet and his Merchant Marine partner decided to start up what was becoming a hot business trend, following the lead of those two McDonald brothers from San Bernardino.
The big revelation? “Self-Service Type”. It’s not like you assembled your own cheeseburger. But no waiter or waitress was bringing it out to you. Like today, you went to the counter, ordered, and picked up your bag of food to-go. Wow. The future is here!
I distinctly remember their deals: a bag of five burgers for (in 1968) a buck and a quarter. But checking out their ads from the 1950’s really makes you long for the past
Of course that 89 cent chicken deal, adjusting for inflation, would be around $11 today. Still, Chef Tic Tock was offering a pretty good bargain any way you look at it. And, along with newspaper ads plugging the latest meal deals, Tic Tock management made sure to hype any and all minutia about their fantastic food.
You’ll notice the ads highlight four Tic Tock locations: North Beach, Bayview, Outer Mission (Excelsior) and Sharp Park (Pacifica). Here’s the timeline:
We covered Tic Tock #1: Ocean at Alemany, corner of Cayuga. A block from Balboa High. Opened in 1953.
Tic Tock #2 opened a year later in July, 1954, at 5211 Third St at Wallace in the Bayview. where currently (ironically?) stands a McDonalds with a drive-thru.

Tic Tock #3 opened a year later in July, 1955, in North Beach on Columbus (the ads say “at Chestnut”. I can’t picture the location, and I drive past there at least twice a week on my day job…)
According to local legend, rock superstar Carlos Santana was a dishwasher here, before deciding to follow his passion and talent and serving up hot guitar licks at Fillmore Auditorium and the rest would be music history.
Tic Tock #4 is listed in Pacific Manor at Sharp Park, Pacifica. As much as I searched I cannot for the time of me figure out this Tic Tock location. In this photo from the Pacifica Historical Society they show the Pacific Manor area in 1953. Pretty sparse, and the area south, towards Sharp Park, even more so.
I remember the SeaVue Theater (currently a Walgreens) at Manor Drive and Palmetto because my dad drove me down there from Daly City, on that scary, long-closed, two-lane road that hugged the cliffs above Montara Beach that went from Westlake Blvd (currently John Daly Blvd) to Manor Drive. Was Tic Tock #4 across from Mazzetti’s Bakery, on the East side of the highway? Was in in the current Safeway lot, maybe where the Valero gas station sits? Ya got me. Anyone? Bueller?
Tic Tock #5 never seemed to make the ad. 100 Third St and Channel at the Lefty O’Doul Bridge (Islais Creek- “Shits Creek” to some Natives) opened in 1958. Unlike the other locations, this one was a big hit for local truck drivers, who were working out of warehouses all around China Basin, South of Market, “Dogpatch”, and other industrial points south on 3rd. With its indoor seating, the parking lot would be full at all times of day with trucks from Willig, Consolidated Freightways, CME (“Cal Motors”), and other trucking outfits. I was a mover with Bekins Van and Storage, and that rowdy crew hogged several tables every afternoon during coffee break.
Tic Tock was open until 3am on Friday and Saturday Nights. Unfortunately, they saw their share of trouble over the years.
Some Tic Tock Drive Ins lasted into the 1980’s. This entry in Herb Caen’s daily column on July 28, 1980 told the end story of the Original on Ocean Avenue.
The Tic Tock #2 location is currently a McDonald’s drive thru.

I couldn’t’ find info on when Tic Tock #3 on Columbus Avenue was torn down. It might be the newer apartments/condos across from LaRocca’s Corner. I’m not sure.
They were still hiring staff at #5 on 3rd and Channel as late as 1990, as that area began its gentrification and property values started to soar with the promise of a new ballpark for the Giants right on Shits…um, Islais Creek. Tic Tock didn’t exist much later than that.
But my memories of Tic Tock, cloudy as they might be, are filled with visions of bags brimming with really tasty cheeseburgers, 5-in-a-bag for a buck 25. I recall the delicious SeaBurger (their superior version of a Filet-O-Fish sandwich) on a Friday during Lent. I remember riding our bikes down and hanging on the perimeter of the crowds of Balboa Buccaneers hanging out in the parking lot (and, then being expressly forbidden to go down there unescorted, after the drive-by in ’65. Hey, I was only in the FOURTH grade, ferchrrisakes!). I fondly recall cups of strong coffee, good donuts, and great company and laughs shared with the crew from Bekins at Tic Tock #5, several afternoons a week during the 80’s
As little as I post on this blog site, it’s always a treat to receive a comment from a new reader who has a fond memory of their favorite San Francisco bar from back in the day.
I recently got a comment from Scott asking for any more info on Plaka Taverna (which I included in my 12 Favorite Bars That Are Long Gone post). He wrote:
“Does anyone have more info on Plaka Taverna – was it definitely definitely at 1024 Kearny? I was the talent buyer for Cocodrie (music venue; 1024 Kearny) 10/96 – 7/00 when it closed (landlords forced us out). I know some of the history of the building, but this article is the first time I’ve heard of Plaka Taverna. 1024 Kearny: vacant for around ten years 2000 – 2010; Cocodrie 1994 – 2000; Morty’s 1986 – 1994; Korean Village restaurant ’70s – maybe 1986; North Beach Revival (aka The Revival) 1971 – maybe 1975; Off Broadway (Carol Doda etc.) 1964 – 1971; Off Broadway (music) maybe early ’60s or by 1963 – 1964. And The Backyard (restaurant) was there by or during the ’40s until I think the late ’50s if not up until the Off Broadway.”
Scott’s post had me heading to the online Polk’s street directory that lists every business by address (an outstanding resource- thanks SF Public Library!) to get some proof. And searching the volumes by the years I remembered going there (1973? 1974? 1975?) I found….absolutely NOTHING! WTF?!
Plaka Taverna wasn’t just a figment of my teenage imagination. I was there, in person, with my future wife, Shirley, and her Greek-American girlfriend, Paulette Derdevanis (who’s dad was either part owner or managed the place). I didn’t just imagine drinking licorice-flavored ouzo that turned milky white as soon as it hit the ice in the low ball glass (yes, we were underage, but it was The City in the 70’s). I didn’t hallucinate that I was clumsily stomping out on the dance floor trying my best to follow the Greeks as they danced traditional dances in a wide circle to infectious bouzouki music.
As I told Scott in my follow up response to his post “Time for a deeper dive!’ And here’s what I found:
From the San Francisco Chronicle legendary columnist Herb Caen’s column on November 15, 1972:
So from December of 1972, the North Beach Revival (formerly Off-Broadway) became Plaka Taverna.
Since were in deep dive mode, here a photo of owner Voss Boreta with the San Francisco icon Carol Doda.
For the big grand opening, Voss (one of the biggest proponents of San Francisco’s Broadway Nightlife scene) decided to send invites to celebrities around the globe- including one to an ex-First Lady, and wife of one of the wealthiest men in the world- Greek shipping tycoon, Aristotle Onassis. Herb Caen snarkily covered the response:
One Greek V.I.P. did accept the invite for the Plaka’s grand opening festivities, but not without incident…
Plaka Taverna became one of North Beach’s premiere party venues:
In August of 1973, Voss decided to change careers. He and his wife, former Broadway strip club queen Yvonne D’Angers, opened a driving range on the Peninsula, then moved to Las Vegas. where they opened a massively successful golf business, Las Vegas Golf and Tennis.
Voss sold the Plaka to Art Thanash, another San Francisco Native, former Merchant Marine and (according to his obit at Duggan’s) “icon in the North Beach nightclub scene (who) helped pioneer the topless revolution.” He was one of the original co-ownerw of the famous (some would say infamous) Condor Nightclub. But the Plaka was going to be “family friendly”.
Art Thanash, the consumate publicist, kept Plaka in the papers with stories placed with local columnists like Jack Rosenbaum and Herb Caen.

The streets of San Francisco and the Bay Area were a bit tense (understatement?) during the late 60’s and the 1970’s, with the Zodiac Killer on the loose in the East Bay, Jim Jones’ Peoples Temple scandals in the Fillmore- before the horrors of Jonestown. And the racially-motivated random murders of 14-15 people that came to be known as the Zebra murders had citizens in a constant state of fear. This article discusses it’s effect on Broadway nightlife.


Herb Caen took other shot at North Beach and Broadway. I get the suspicion that Mr. “Don’t Call It Frisco” wasn’t a fan of the Broadway Topless scene and it’s players, or maybe they didn’t kiss his ass enough. (Quick aside: SFPD legend Charlie Barca was my boss when he was Chief of Inspectors and I was a humble Police Cadet at the Hall of Justice in 1974. Tough SOB.)
Who remembers the worldwide energy crisis in 1974? I do, I do! Long lines at gas stations extending around the block. That damned OPEC oil embargo. Rationing. High fuel prices (well, relatively high. It’s all relative, isn’t it?). But Broadway (including Plaka Taverna) wanted to help you get through the madness. A 26 dollar value for only 14.95?! Count me in!
So we come to the end of the Plaka Taverna era. Everything goes sale set for the end of December, 1976. Basically 1973 through 1976.
And that was that, Scott. But, for three glorious ouzo swilling, dolmades munching, underaged drinking, rabble-rousing, belly dancing, plate breaking, bouzouki-indouced Greek whirling, “Opa!” shouting years, we DID have a Taverna named Plaka at 1024 Kearny off Broadway in North Beach.
We’re back on Broadway, in San Francisco’s North Beach, as former saloon keeper, and author of “Broadway North Beach- the Golden Years”, Dick Boyd introduces us to his nightclub, Pierre’s. He’ll share a few behind-the-scenes stories about changes in The City’s adult-entertainment area. We’ll meet his first waitress (and hooker’s right’s advocate, Margo St. James). And we’ll hear about a band of women who’s popularity had nothing to do with their musical talents.
Broadway, in San Francisco’s North Beach, was the epicenter of spicy adult entertainment back in the early 60’s. The Condor Club, at the corner of Columbus and Broadway, was the birthplace of Topless, and soon after the entire street followed suit. Join me as I walk with former saloon keeper, and author of “Broadway North Beach- the Golden Years”, Dick Boyd, as he tells us about the characters and clubs that made this street famous.
(NOTE: Sorry about the resolution. I video’d this episode before working with quality equipment. Hopefully, you enjoy the content.)
On this episode, we visit what is, arguably, the oldest drinking establishment still in existence in San Francisco- The Saloon. Built in 1861, this is one of the few survivors of the ’06 Quake and Fire. In North Beach, there are lots of options when you want entertainment, but none can compare to the special cocktail of booze, Blues and true San Francisco characters like The Saloon offers.
The Saloon, 1232 Grant Ave, San Francisco, CA 94133
Hours: 12p-1:30a 415 989-7666
Join us on a trip to that faraway land known as Colma, as we visit a landmark for thirsty travelers, drinkers and mourners since the 1880s, Molloy’s Tavern. Nestled among the cemeteries in The City of the Dead, we’ll learn about its past, meet the family, and attend an annual celebration with a historical drinking society (or is it a drinking historical society? YOU make the call!)
Molloy’s Tavern, 1655 Mission Rd, Colma, CA
Hours: 9:30am to 2 am (650) 270-4853
by the late, great Warren Hinckle (first published in the S.F. Chronicle on November 12, 1977)
NOTE: This article is hung on the wall of my favorite (and in my humble opinion, the best) drinking establishment in San Francisco, Gino & Carlo on Green St. Having had the honor of tending bar (morning shift, 6am, Tuesdays) for some of my favorite people in the World (the Rossi Family), I was saddened to find that this funny, touching, epic tale of boozy camaraderie is nowhere to be found on-line. So I transcribed and here it is, in all it’s glory. God bless Warren Hinckle, and Johnny Pignatelli.

They got to church early, like bandits casing the joint. The fuzzy rose of sin blushed in the veins of their cheeks. Outside, fall leaves blew over the early rising winos hanging in Washington Square Park. The priest began mass and nobody knew what to do. A babushkaed Italian lady who goes to church 365 days a year, turned around and showed them how to kneel.
It was the biggest gathering of degenerates under one roof since the days when the people who wrote the Bible sat down to describe Sodom and Gomorrah. It took place Tuesday morning in SS. Peter and Paul Church.
The extraordinary occasion was the High Requiem Mass, sung in Italian, for the late Giovanni Pignatelli, elder statesman and senior drinker of Green Street. If he were to be canonized, and there was talk of that in North Beach Tuesday morning, he would be the patron saint of alcoholics.
For the last 15 years Giovanni Pignatelli had drank a quart of scotch a day, sometimes a quart and a half, 2 quarts on holidays when there was something to celebrate. This is by the sworn estimate of the bartenders who served him the stuff. When he died, at 75 on Halloween night at Ft. Miley Veterans Hospital, he had just about everything wrong with him except for his liver, which was adjudged to be that of a 23-year-old. The doctors had sore necks from shaking their heads in puzzlement.
Once Johnny – as he was called- was hit by a Yellow Cab, an occasion of much pain and great fortune to him. There was a trial by jury to award Johnnie Pignatelli damages for his pain and suffering. The lawyer for the defense asked bartender Frank Rossi how much the victim drank.
“He has a few drinks in the morning,” Frank said.
In the morning? The lawyer wanted to know how many. “Oh, maybe seven or eight coffee brandys,” Frank said. The lawyer stepped back like Frank had handed him a wet glass to dry. Seven or eight? In the morning?
“He doesn’t drink much before lunch,” Frank said.
The jury looked at Johnny Pignatelli, who was sitting with a smile on his face looking as healthy and fresh as a clean scrub carrot. The jury almost applauded.
The people who knelt so awkwardly and unexpectedly at mass Tuesday morning to pray for the repose of his soul were his friends. Most of them had not been in church since they had been baptized, and some of them had never been baptized. They were fishermen, scavengers, longshoremen, lawyers, writers, insurance executives, bartenders and bartendresses, saloon people of every stripe and plume. His wife and his stepson did not show up at Giovanni Pignatelli’s funeral. The people buried him were the people who drank with him.
Johnnie did most of his drinking at Gino and Carlo, on Green Street. Gino and Carlo is a giant egg crate of a bar that resembles a bomb shelter after the bomb has dropped. Those who have reason to know say it is the hardest drinking saloon in San Francisco. People who take the waters there are not so much customers as citizens of a strange land. Johnny Pignatelli was Gino and Carlo’s senior citizen.
There are some people that did not like Johnny Pignatelli, among them, apparently, his immediate relations. His friends, however, loved him very much. Johnnie loved jest… He was irrascible. He was disputatious. He was flirtatious and unreasonable. He had a joyfully dirty mind. When introduced to young lady I would shake her breast before he shook her hand. When he danced he threw away his cane.
He loved to play and we hated to lose. Johnnie was shaking for drinks with his best friend, Donato Rossi. Johnnie lost. That was outraged that the dice would do that to him. He congratulated Donato with a clenched fist. “You were borna’ crooked, you gona’ die-ah crooked, you are so crooked you even sleep crooked!” No one could ever slander Johnny Pignatelli by calling him a good loser.
Bob Kauffman, the poet, a fellow citizen of Gino and Carlo, was asked over a Coke if he thought certain magnificent defects of Johnnie’s character should be corrected. “Why turn a perfectly good frog into a prince?” Kauffman replied.
When he was in a good mood, which was often, Johnny Pignatelli sang. He sang with the grace of a baby whale and the strut of a tuba player pumping away and a Sunday parade in Ohio. He would leap on the bar, a spry 70-year-old, and leave an imaginary band of drinkers in his favorite song. It is unfair to ask people to guess what that might be. It was “Off We Go, Into the Wild Blue Yonder…”
He also sang opera, excellently, which he learned, somehow, when making his living with a net, the way Peter did, working out of the Italian Riviera at Fisherman’s Wharf. He sang at the old Bocce Ball on Broadway, before the Bocce Ball went the way of all North Beach flesh, along the forked path to trendiness or oblivion.
It is no doubt no accident that Johnny Pignatelli, a real man of the old North Beach, left the stage the same month that Little Joe’s, the finest flood counter in America, succumbed to popularity and expanded into a ridiculous Baby Joe’s with tables, next-door, and City Lights continued its downhill plunge into merchandising that began when the management shafted Shig Murao by expanding, also, next-door into a magazine rack satellite. North Beach is becoming the Emporium with beards.
Johnny’s singing made his fortune. In the matter of Pignatelli vs. Yellow Cab, the victim took the stand. He was asked his name. He stood up, eyes as bright as an Everyready ad, his crew cut white hair flat top level and trim, and sang to the jury “My name is Giovanni Pignatelli. I love to be an American. I love to sing. I will sing to you Pagliacci.” That jury of his peers gave him a hundred grand. They were not out as long as it takes a racetrack tote board to add up. When the Scrooges at Yellow said they would appeal, Johnnie settled for a fast 75. He put it in the savings and loan a few doors down from Gino and Carlo and spent all the money buying drinks for his friends. It took him six years to use it up. When Johnny Pignatelli was rich, everybody was rich.
At Frank Rossi’s home on telegraph Hill, the former Kathleen Garafalo was serving dinner one night, Johnny Pignatelli was the guest. The two sets of Rossi twins were seen but not heard the way the nuns tell you to be in Catholic schools. When Mrs. Rossi, who is the former Miss Garafalo, cleaned up the table, Johnnie Pignatelli had left a 20 under each kid’s plates.
For the funeral mass there had been many frantic preparations. First the body had to be extracted from the cliff-hanging grasp of the Veterans Hospital bureaucracy. “What do you mean his friends want to bury him? We can’t just release a body to friends!” The bureaucrats of this government and of this city of ours make dying even more of the pain in the ass than it is.
Then there was a matter of the music. Bobby Short, a friend, suggested a trumpeter should play Johnny Pignatelli’s favorite song, which is not exactly in the handbook of Gregorian Chants. Mrs. Rossi dealt with the church. While kind, the church maintained a confusion bordering on suspicion about the arrangements. “Aren’t there relatives here? Yes. Are they coming? No.” Consanguinity is to Rome as baseball is to America; expected. Meanwhile, Shirley Bossier, a waitress, another of Johnny’s hundred friends, was desperately trying to land a trumpet player. The Musicians Union couldn’t guarantee anything on such notice. They suggested the band barracks at the Presidio. Shirley called the number and asked “Do you have a trumpet player who knows ‘Off We Go Into the Wild Blue Yonder’? and can he do it at 9:30 the next morning at SS. Peter and Paul?”
At 9 that morning, in the rectory of SS. Peter and Paul, Staff Sergeant Henry Buzby Jr. was there, tall, black, in full uniform, trumpet under his arm. He discussed the morning’s unusual musical score with Lola Simi, the organist. SS. Peter and Paul has not had a moment like this since a frustrated contractor who lost a bid hired goons to try to blow the church up back in the twenties or so. All was, finally, settled. The usual amenities were offered, and turned down. Sergeant Buzby said he had never seen a man’s friends doing what Johnny Pignatelli’s friends were doing for him: he would not play for pay.
The High Requiem Mass ended. The pallbearers began the long march down the aisle with the casket dripping with the morning’s holy water. Wearing the standard white gloves of the Green Street Mortuary, their faces as stone as Mt. Rushmore, were Donato and Frank Rossi, formerly of Genoa, then of Gino and Carlo, and their partner Aldino Cuneo, also of Genoa, and Dino Petrucci, like Johnnie from Marche, the day bartender at Columbus Café, where Johnny also drank, and Sylvio Conciatore, the dean of North Beach Italian chefs, who had cooked Johnnie a thousand noonday meals in Gino and Carlo’s back kitchen, and show me a bunch, but this Chuckie that people honk at, another citizen of Johnnie’ where Johnny also drank, and Jim Bunch, the disc jockey that people honk at, another citizen of Johnnie’s land.
As the casket moved down the aisle at the speed of an Alaskan snail the trumpet strain in largessimo time, of “Off We Go…” filled the huge church. Grown drunks cried in their sobriety and tears the size of martini onions rolled down the cheeks of Johnny Pignatelli’s friends. “That wasn’t a funeral – it was church insurance,” one mourner later said.
In Colma, at the Italian Cemetery, in the honest light of early winter, his friends said good-by to Johnny Pignatelli. “Are you only a friend, too?” Father Costanza of SS. Peter and Paul, who still had a weather eye out for a relative, asked Joe Barbirri, a retired scavenger.
In the end all Johnnie Pignatelli had were friends. We should all be so lucky.





With Major League Baseball’s post-season currently in full swing, San Francisco Giants fans have to live by the motto “There’s always next year”. But 2010 was a whole different story. And I had the luck to be an eyewitness at one of the greatest moments in Giants history.
San Francisco has been home to some of the greatest saloons in the world. Most are but a memory, but a few classics remain. Arguably, the most beautiful survivor would be Vesuvio Cafe on Columbus between North Beach and Chinatown. Owner Janet Clyde was gracious enough to give us an inside look at this iconic establishment.
Vesuvio Cafe, 255 Columbus Ave. (near Broadway), San Francisco, CA 94133
Hours: 8am to 2 am (415) 362-3370